BRAND GUIDELINES · v1
One brand.
No exceptions.
ZYNTHYR is a B2B SaaS studio in Tallinn. The visual system is locked-in: black and white, sharp edges, three fonts, four colors, one tagline. Press, partners, and humans rebuilding our identity in slides: start here.
01 · LOGO
Three variants. Monochrome only.
Mark for tight contexts. Wordmark when the mark exists elsewhere on the surface. Lockup as default for headers and decks.
Rules
- Clearance: 50% of mark width on all sides.
- Min size: 24px (mark) · 80px (wordmark) · 120px (lockup).
- Monochrome only. No gradient. No recolor. No effects.
- Never on photography or low-contrast surfaces.
- Never stretched, rotated, or offset.
02 · PALETTE
Four colors. No more.
Every surface ships with these four. No tint, no shade, no „accent blue".
Deep Space
Background primary. The default canvas.
Tech Gray
Surface elevation. Cards, dividers, borders subtle.
Orbital Gray
Secondary text. Captions. Labels.
Pure White
Foreground primary. Logo, body text, focus.
03 · TYPOGRAPHY
Three families. One job each.
Engineering the Unthinkable.
B2B SaaS shipped from Tallinn. We don't sell agency hours. We don't take service work. We ship our own software and price it on the result it produces.
EU_REGISTERED · 01_OVERVIEW · STREAM=ZYNTHYR · 2026-05-08
04 · VOICE
How we speak.
Voice is constant across surfaces. Tone shifts with context.
Direct
Subject → verb → object. No hedging. No „we believe that perhaps". Affirm or stop.
Confident
"Is", not "can be". "Will", not "might". Reverse: when we don't know, we say so. Confidence ≠ exaggeration.
Specific
Numbers, not adjectives. If we have data, it goes up front. If we don't, we won't fabricate.
Dry
No exclamation points. No emoji in CTAs. No decorative caps lock. Calm-but-firm.